2009 Holden Cruze Picture and Holden Cars Specifications

2009 Holden Cruze Review

THE TIMES, as Bob Dylan sang, are most certainly a-changing – and nowhere in the automotive world right now is this truer than in America’s largest automaker, General Motors.

As bankruptcy looms and global market share falls (GM was recently overtaken by Toyota in the manufacturing stakes), the company has been shedding brands and cutting model lines to rationalise its operations and put the ledger back in the black.

A key part of the strategy is the introduction of more globally-shared model lines – like Ford’s ‘One Ford’ global strategy – rather than the myriad variants we’re used to seeing across GM’s various marques. The Cruze, Holden’s new small/mid-size warrior, is right at the pointy end of this new initiative.

Some critics may dismiss it as being “just another re-badged Korean import”, but such statements miss the mark entirely. While Australia’s first batch of Holden Cruzes will be sourced from GM’s plant in South Korea, this is no more a Korean car than it is European, North American, or, for that matter, Australian.

Development of the Cruze was carried out in a number of locations around the world (including Australia), with the epicenter of the project being in Europe. The Cruze is well-and-truly a global effort by GM, and the company has poured megabucks (US$4 billion, to be exact) into creating it.

has it been worth the expense? We’ve already told you about the goodies the Cruze will pack for the Australian market (read up on them here), but how does the thing drive? Does the whole package ‘work’ and, more importantly, what doesn’t work?

TMR got an invite to the launch of the Cruze, and we were only too happy to go along and see what all the fuss was about.

2009 Holden Cruze

2009 Holden Cruze

2009 Holden Cruze Interior

2009 Holden Cruze

2009 Holden Cruze Specifications

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